Devon Home Care Provider Recognised at National Awards for Quality and Innovation

A leading home care provider serving Exeter and East Devon has been shortlisted for two national awards, highlighting the growing importance of high-quality, community-focused care services across the UK.
Home Instead Exeter and East Devon has been named a finalist in the 2025 Home Care Awards, a nationwide programme that recognises excellence, innovation and professionalism within the home care sector. The organisation has been shortlisted in two competitive categories: Best Individual Home Care Branch within a Franchise Network and Marketing Expertise.
Recognition for care that puts people first
The Home Care Awards celebrate providers that consistently deliver outstanding standards of care while also demonstrating leadership, creativity and innovation. Being named a finalist reflects not only the quality of support offered to clients, but also the strength of the systems, culture and communication behind the service.
For Home Instead Exeter and East Devon, the recognition shines a light on a team that supports people to remain independent in their own homes — a goal that has become increasingly important as demand for home-based care continues to rise.
Excellence beyond day-to-day care
While quality of care is at the heart of the organisation’s work, the awards also recognise how providers engage with their communities. The Marketing Expertise finalist category highlights how Home Instead Exeter and East Devon communicates its services, raises awareness of home care options, and helps families understand the support available to them.
From strong local storytelling to wider regional and national media exposure, the organisation’s approach has helped bring conversations about ageing, independence and dementia care into the public eye — ensuring that families can access information when they need it most.
Holly Willis, Digital Marketing and Communications Coordinator, said the double nomination was a reflection of both the care team and the behind-the-scenes work that supports them:
“Being named finalists in two categories is incredibly rewarding. It recognises the compassion and professionalism our care team brings to people’s homes every day, while also celebrating the creativity and strategic thinking behind how we share our services with the community. Reaching this stage shows that what we do — both in care and communication — is making a real difference.”
Supporting communities across Devon
Established in 2011, Home Instead Exeter and East Devon provides hourly and live-in care across Exeter, East Devon, Mid Devon and Lyme Regis. Its services range from companionship and home help to dementia support, personal care, medication administration and transport — all delivered with a focus on dignity, respect and continuity.
By enabling people to remain in familiar surroundings, the organisation helps reduce pressure on families and health services while improving quality of life for those receiving care.
A sector under the spotlight
The Home Care Awards aim to recognise organisations that go above and beyond in a sector that plays a vital role in society. As the UK’s population ages, providers that combine compassionate care with innovation and strong community engagement are increasingly essential.
For Home Instead Exeter and East Devon, being named a finalist is both a recognition of past achievements and an encouragement to continue raising standards locally.
The winners of the 2025 Home Care Awards will be announced later this year.
For more information about Home Instead Exeter and East Devon and the services it offers, visit homeinstead.co.uk/exeter or call 01395 200600.
